Volume 14, Number 1, June 2024
| An Empirical Study on the Impact of L'Oréal Group's Participation In International Fashion Weeks
|
Jui-Te Shih 3, Yu-Shan Yao 4, Yi-Hsien Wang 5*, Fu-Ming Lai 3
Abstract
This study explores the relationship between Paris Fashion Week and The Estée Lauder Companies, while also highlighting the significance of New York Fashion Week as one of the world's four major fashion weeks and its role in showcasing trends and influencing future styles. Additionally, it emphasizes Estée Lauder’s involvement in backstage makeup looks at Paris Fashion Week, which seamlessly integrates with fashion design. The research elaborates on the fashion week industry ecosystem—from design concepts to product sales—identifying the key roles of designers, models, media, retailers, and consumers. To delve deeper into the research question, the study examines the impact of New York Fashion Week on the abnormal returns of Estée Lauder Companies’ stock and details how the company's participation in fashion weeks may affect its expected earnings.
Keywords: Paris Fashion Week, International Fashion Week, Event Study
JEL Classification: G14, M31, N80
3 Master Program of Business Administration in Practicing, Chinese Culture University,Taipei,Taiwan
4 Bachelor Program of Fashion Creative Industry & Branding Management, Chinese Culture University, Taipei,Taiwan
5 Doctorate Program in Intelligent Banking and Finance, CTBC Business School, Tainan, Taiwan.
* ( E-mail: wang12@ctbc.edu.tw)